[Start UP Story] Kim Ki-jin, CEO of 3D Medivision, plans to introduce veterinary content to 9 countries “We are aiming for the Netflix of veterinary medicine. We plan to show companion animal treatment and surgery video content not only in Korea, but also in nine countries including the United States, China, Japan, and France.” Kim Ki-jin (pictured), CEO of 3D Medivision, recently met with Money Today and said, “The number of paid members of ‘VeterFlix’, a surgical education platform for veterinarians launched in April of last year, exceeded 1,000 and broke the break-even point (BEP). I did,” he said. Betterflix supplies more than 80 video contents in six fields including veterinary surgery, veterinary dentistry, clinical anatomy, veterinary anesthesia, veterinary ophthalmology, and veterinary orthopedic neurosurgery. For example, if you take veterinary emergency intensive care medicine, you will be taught how to do blood transfusions for dogs and cats, and CPR for companion animals. You can also find out about neutering surgery and anterior cruciate ligament approach, which are in high demand related to pet surgery. A blue ocean caught by a shift in idea Founded in 2011, 3DMedivision started out as an educational equipment development company for surgeons. A 3D (dimensional) camera was developed to effectively show surgical images, and in 2017, online surgery education contents were produced and presented. While producing human surgery contents, CEO Kim realized that there was a greater demand for the veterinary industry. Animals are needed for clinical practice at the veterinary school, but as voices for animal protection have risen, it has become difficult to obtain clinical animals. Some universities use animal models for educational practice. In particular, as the era of 10 million companions opens, the demand for surgery for companion animals has greatly increased, but there is a shortage of veterinarians with a lot of experience. Unlike human medicine, veterinary medicine does not have a specialized course. CEO Kim said, "The pet market is growing, but there is a lack of professional treatment and surgery education. Turned to budget surplus after 1 year of service, 150 people use it per day. 3D Medivision provides B2B services that supply set-top box ‘Vet TV’ with contents to veterinary colleges and B2C services for veterinarians at veterinary hospitals. Vet TV is supplied to Seoul National University and Chungbuk National University Veterinary School. With the Seoul National University Veterinary School, he co-produced a variety of contents including 50 hours of anatomy video of a large dog for 4 months. Small dog anatomy contents have also been produced since last June. As online classes are held due to the COVID-19 crisis, more and more universities are seeking to collaborate with 3D MediVision. When 3D Medivision's 3D glasses are mounted on a smartphone and viewed, you can feel the realism of seeing the affected area. CEO Kim said, “In addition to small dogs, we plan to produce anatomical contents of various animals such as cats and snakes. Veterflix, a B2C model, succeeded in turning to black within one year of launch. The number of members increased from 100 in April last year to 1,000 as of August. 150 people a day watch for a fee. CEO Kim said, “The person who took the most courses in one year saw 10 million won worth, and the retake rate is 4-5%.” and “The average paid payment per person is 700,000 won, so if additional members are secured, the sales growth will be steep,” he said. A series of love calls from overseas... Launched service in Japan within this year 3D Medivision plans to expand the current 6 subjects and 80 contents to 10 subjects and 300 contents. By 2023, exports to the United States, Japan, China, France, the United Kingdom, Germany, Spain, and Portugal are also promoted. The US received an offer from Western University's College of Veterinary Medicine at the Western Veterinary Conference (WVC), the world's largest veterinary education exhibition, held in Las Vegas in February. The U.S. plans to establish a local branch, and China plans to proceed with a joint project with a local company. In Japan, the service is being launched in December this year through an agency contract. CEO Kim said, “Western University has been proposing to expand into Latin America and Europe by creating an accreditation course related to the veterinarian’s professional course. do,” he said. “In China, the companion animal market is growing rapidly due to the increase in single-person households and aging, and the number of franchise veterinary hospitals is also increasing, which has high growth potential,” he said. Promotion of listing on KOSDAQ next year... Pet Medical Edutech No.1
3D Medivision signed an IPO (Initial Public Offering) lead lead contract with Daishin Securities on the 6th. We aim to become Korea’s first companion animal-related medical Edutech listed company. CEO Kim said, "By 2023, there will be about 200,000 veterinarians in 9 major countries, and we have a goal of securing 10,000 members, 5% of them." We will provide stable income.” "The demand for non-face-to-face content will further increase due to COVID-19," he added. Sources : MoneyToday(https://news.mt.co.kr/mtview.php?no=2020082615222268677) [Seoul Economic TV=Reporter Kim Hye-young] The world's first "Medical Edu-Tech" company, 3D Medical Vision (CEO Kim Ki-jin), will throw their hat into the ring for the KOSDAQ market.
3D Medivision announced on the 6th that it will select Daishin Securities as the organizer of the IPO and start preparing for listing on the KOSDAQ in earnest with the goal of the second half of next year. Daishin Securities is also positively evaluating the outlook for the medical edutech business by considering direct equity investment of 3D Medivision. 3D Medivision is the first company in the medical field to succeed in commercialization using a 3D imaging system. Three Medivision, which aims to become the "first listed medical edutech company," is strengthening its market competitiveness along with expanding its entry into the domestic and foreign edutech market by presenting a "new normal" for online education in the post-corona era. Since its establishment in 2011, 3D MediVision has been focusing on establishing a new medical education paradigm, such as developing a 3D medical imaging system that simultaneously satisfies the smart education environment and resolving problems such as regional bias and high education costs in the medical education market. In April last year, it opened the world's first 3D medical video online platform "veterflix" in the field of "suite" surgery and is providing 3D medical education services. Veterflix is receiving favorable reviews from clinical veterinarians and veterinary-related institutions as it can experience actual surgery field education in a non-face-to-face manner, and the number of content users is rapidly expanding. Three Medivision is currently expanding its users to 7,000 veterinarians in Korea based on 90 surgical video contents. It plans to expand its content to more than 300 by the end of this year and accelerate its entry into overseas markets. In addition, due to the expansion of demand for untact education around the world due to COVID-19, 3D Media is expected to see overseas market performance as discussions on collaboration with related organizations such as the United States, China, and Japan are currently nearing the end. The company explained that the number of veterinarians in major overseas countries such as the U.S., China, and Japan is about 200,000, about 30 times that of South Korea, which is expected to improve external growth and profitability through Veterflix's entry into overseas markets. Kim Ki-jin, CEO of 3DMedivision, said, “The era of ‘untact’, which has already started with the 4th industrial revolution, is explodingly accelerating due to COVID-19 in 2020. “Even if only 5% of the 200,000 veterinarians in major foreign countries are secured, the market will be worth 6.6 trillion won per year. We plan to grow into a leading company that leads.” He continued, “We will select Daishin Securities, which has a track record of successfully leading IPO deals in various industries and cases, as the listing organizer and prepare for the IPO in earnest.” We will do our best to enter the stock market,” he added. On the other hand, the pet family and pet industry are rapidly growing due to the increase in the number of single-person households and companion animals in domestic as well as overseas markets. According to the ‘2020 Pet Care Market Prospect’ report released recently by Euromonitor International, a global market research company, the global pet care market will grow from $ 131.3 billion in 2019 to $ 139.8 billion in 2020 (166 trillion won). 401.6 billion won). In particular, the size of the Korean market is expected to reach $1.729 billion (KRW 2.58 trillion) in 2020 from $1.633 billion (1.944 trillion won) in 2019, and is expected to reach 2 trillion won for the first time this year. [ⓒ Seoul Economic TV (www.sentv.co.kr), unauthorized reproduction and redistribution prohibited] https://www.sentv.co.kr/news/view/577384?device=pc (KR) "Surgery is also 3D video era." Veterflix, what's the secret of your explosive popularity?7/28/2020 Interview with Kim Kijin, CEO of 3D Medivision 3D-implemented surgery education platform 'Veterflix' hit the jackpot Establishing a pathway to experience surgery without animals Subscriptions like Netflix As social interest in animal protection and welfare increases, practice with live animals is decreasing. The problem is that veterinary students who practiced with animals in the past are learning their senses with rubber-textured models and stuffed animals instead of animals. This is why, no matter how much you practice with a model, you can't help but get scared when you come across an actual animal. Those who majored in veterinary medicine complain that they feel a sense of disparity between the organs in the model and the organs in real animals, to the extent that they wonder if I am dealing with a different organ altogether. What if real surgery scenes could be viewed and learned vividly in 3D on a video platform such as Netflix? With this in mind, there is a company that is growing explosively in the anthropomorphic and veterinary markets by making ultra-fine lenses to shoot surgical contents, creating their own video platform, and uploading related videos. It is 3D Medivision. This is why IT Chosun recently met CEO Kim Ki-jin at 3D Medivision's headquarters in Jung-gu, Seoul. 3DMedivision was established in 2011 to develop educational equipment for surgeons. Afterwards, as the demand for education of people who operate on microscopic parts such as brain blood vessels in the medical field grew, they started to develop 3D camera lenses. This is to help more doctors see surgical images viewed through a microscope efficiently through monitors. It wasn't simple. It was difficult to record the surgery scene even if the angle was slightly shifted. In particular, when focusing on a narrow human body, problems such as white balance caused the surgical scene to appear white or invisible. It took about 6 years to capture the anatomy and color better than the microscope in the operating room. Kim Ki-jin, CEO, said, "While general medical education content is only 2D, the content we provide is 3D-based that implements the most similar to real life. We have reflected all the requirements of the company,” he said. Thus, 3D Medivision succeeded in developing a camera lens and drew attention from the industry. In the 2016 Series A investment round, it attracted more than 6 billion won in investment from KTB Investment & Securities, KB Financial Group, and Daily Financial Group. Backed by investment, 3DMedivision launched Surgflix, a platform that distributes surgical videos for educational purposes in 2017. Netflix, a global OTT (Over The Top, TV service that can be viewed over the Internet), was used as an example. The result was successful. Even if doctors do not have to go to the actual operation site, 3D images can be used to observe the operation in the operating room. Based on these advantages, Ewha Womans University Mokdong Hospital, Cha Hospital, and Severance Hospital are currently using it for resident training. As word of mouth spread in the human education sector, inquiries from the veterinary industry flooded. This is because, as interest in animal welfare increases, clinical practice on live animals has become difficult. It is also not easy to obtain a cadaver. Rubber textured models also exist, but the problem is cost. It is difficult to purchase or maintain a model with an insufficient training budget. In response, the company launched Veterflix, an online veterinary education platform, last year. The reaction was explosive. Whether it's at a veterinary hospital or at home, any veterinarian can learn by watching related videos anytime, anywhere. There are a lot of animal-related anatomy content on YouTube, but it is not content for education. Veterinarians flocked to it because it was a 2D/3D production video for thorough education such as dissection of various animals and surgical scenes. Within a year of entering the market, it generated explosive profits. The break-even point (BEP) has already been exceeded. It is quite different from Surgeflix, which was popular but sales were negligible. CEO Kim Ki-jin said, "For effective education, many people need to experience cadaveric practice or see the surgery scene at once." said If you subscride, you can enjoy 3D-based surgery scenes like Netflix 3D Medivision videos are produced in this way. First, at a hospital that has signed a business agreement with 3D Medivision, the company's 3D camera takes pictures of the surgery. At this time, three cameras are installed. This is to secure a perfect angle image without interfering with the operator's operation. After that, when you send a video to 3D Medivision, 3D MediVision communicates with the medical staff, edits the video, and uploads it to Veterflix. The revenue (subscription fee) from the video is shared between 3D Medivision and the medical staff who filmed the video. Not everyone has access to Betterflix. Subscriptions are possible only when it is proved that you are a person related to the veterinary field through a veterinary license or a veterinary school student ID. When subscribing, 3DMedivision provides 3D glasses for TV and 3D glasses for smartphones. As of June, 2,200 monthly active users (MAUs) flocked to Betterflix by creating an environment where they can study without restrictions in places such as animal hospitals, schools, homes, and subways. In the same month, the number of new subscribers reached 1,600. Veterinary content currently uploaded to Veterflix ranges from simple surgical videos such as open surgery and surgical techniques that local veterinarians can easily apply to orthopedic surgery. CEO Kim said, "As I uploaded various veterinary education contents such as obstetrics, ophthalmology, anesthesia, and dentistry, sales in the veterinary sector increased rapidly. According to CEO Kim, 3D MediVision is supplying ‘Vet TV’ composed of set-top boxes, etc. like Apple TV to Seoul National University and Chungbuk National University. Even if the animals are not dissected every time, it is an environment where students can learn while watching a single dissection or surgery scene at school. "Korea has sufficient capacity to lead the veterinary medical device market" Throughout the interview, CEO Kim emphasized that Korea has sufficient ability to lead the human and veterinary medical device market. However, he emphasized that it is unfortunate that talented people are not shining because there is no medical device company that can support this. Overseas, a growing medical device company supports doctors, creating a virtuous cycle ecosystem. However, as there are no advanced medical device companies in Korea, they are unable to provide support for nurturing talent. He said, "Despite the world's highest level of surgical ability in Korea, there is no strong medical device, and there is no recognition in the related field, which is a disappointing situation." On the other hand, he predicted that the abilities of these talents could be fully demonstrated in the veterinary industry. He emphasized, "The veterinary industry is still a market with no strong players, and it is a market where 3D Medivision can show its strength in the medical device market." It claims to be the only company in the world that can provide 3D educational content, its production device, and platform. He explained, "If you release veterinary surgery education content online at an affordable price, you can create an online training center without time and place restrictions. 3DMedivision will supply Vet TVs to Western University's Veterinary College in the US in the second half of this year and enter the US market. With this as a starting point, the strategy is to install Vet TVs in schools around the world and expand to the United States, Japan, and China. In Korea, the goal is to increase the status of the veterinary industry in Korea by securing more and more diverse surgical operation images in connection with university animal hospitals and by opening an opportunity for online and offline practical training. He said, "We want to install a model like the veterinary education center in France at each base in the world and provide a high-quality educational space using 3D education content. said. He continued, "The background of Netflix's success lies in the quantity and quality of content." He said, "Betterflix will also upload hundreds of content within the second half of this year to secure competitiveness while contributing to raising the status of the veterinary industry in Korea." Reporter Yoo Jin-sang, jinsang@chosunbiz.com / Reporter Kim Yeon-ji ginsburg@chosunbiz.com Sources : http://it.chosun.com/site/data/html_dir/2020/07/27/2020072703811.html (KR) Educational content distribution with ‘Surgflix’ and non-face-to-face video experience for spine, neurosurgery, ophthalmology, otolaryngology, etc. 3DMedivision (CEO Kijin Kim), a global medical edutech company, announced that it would strengthen its neurosurgery surgery education content and expand its competitiveness in the ‘humanity’ surgery education market.
3D Medivision signed an agreement on online distribution of 'Uniportal Endoscopic Spine Surgery' surgical education contents with Director Im Gang-taek of Neurosurgery of Good Doctor Durable Hospital (Director Chun-geun Park), a domestic spine and neurosurgery specialized medical institution. announced on the 17th. Through this agreement, 3DMedivision will distribute the surgical video of Dr. Im Kangtaek, an authority on spinal endoscopic nerve decompression (PSLD), to the world through 3DMedivision’s ‘SURGFLIX’. Surgflix is an online education site for medical imaging in the field of 'humanity' surgery operated by 3D MediVision. In the aftermath of the prolonged Corona 19, as the educational environment such as online school opening and remote classes faces new challenges, discussions are expanding not only in Korea but also around the world about the future direction of education in the ‘post-corona era’. Among them, 3D MediVision's 3D medical imaging platform is receiving a lot of attention and recognition from doctors, veterinarians, and medical-related institutions as the best educational method rather than actual surgical field training. Based on 3D MediVision's 3D online platform for human surgery 3D, Surgflix, and 3D online platform for veterinary surgery, veterflix, it is expected to strengthen its core capabilities by continuously expanding content production. In addition, the plan is to present a new educational paradigm in the post-corona era by accelerating the overseas market entry of the veterinary medicine education platform. In addition, 3D MediVision is expected to cooperate with Good Doctor Healthy Hospital in CSR (social contribution activities) projects. Director Lim Kang-taek, who is regarded as a world-class leader in the field of spinal diseases, is known to plan to use all the proceeds from 3D Medivision's online surgery education collaboration to support free surgery for medically disadvantaged patients. Kim Ki-jin, CEO, said, “Through this agreement, we are able to produce systematic online contents about the offline surgery education of Director Im Kang-taek of Good Doctor Strong Hospital and spread it around the world. We will also contribute to raising the prestige of the leading Republic of Korea,” he said. Sources : MedicalNews(http://www.bosa.co.kr) (KR) The Korean Medical Association and 3D online content producer 3D Medivision will cooperate in developing video education content for veterinarians. Chairman Heo Joo-hyung and 3D Medical Vision CEO Kim Ki-jin signed a mutual business agreement at Seongnam Veterinary Science Center on the 10th and agreed. This agreement is designed to utilize the video education system so that the veterinary education field can operate more efficiently. Veterinarian online education platform "Betterflix," operated by 3D Medivision, has been providing educational videos of various medical subjects such as veterinary surgery, dentistry, and ophthalmology since 2018. Its strength is to provide depth and distance that are difficult to feel in 2D images in 3D images. The Korean Veterinary Society anticipates that “in line with the trend of socially active non-face-to-face education due to COVID-19, we will develop veterinary education contents that can be comfortably focused anywhere, providing a basis for responding to changing veterinary technology.” Sources : DailyVet(https://www.dailyvet.co.kr/news/industry/133789)(KR) A basic course in veterinary radiology with Professor Jaehwan Kim of Konkuk University will be opened. Veterflix, run by 3D Medivision (CEO Ki-Jin Kim), a medical edutech company, opened a veterinary radiology basic regular training course for beginner veterinarians. For the most clinically common disease in an anatomically important position, most cases visiting a local veterinary hospital will be dealt with. In particular, it is characterized by lectures for each disease and organ so that it can be used immediately in practice. In the heart and abdominal ultrasound scan education, Professor Jaehwan Kim of Konkuk University College of Veterinary Medicine We provide know-how by shooting ultrasound images. Course recommended for veterinarians in the 1st to 3rd year of clinical trials Veterflix said, “This course is recommended for veterinarians who understand the basics of imaging through clinical experience, but want to organize more systematically, veterinarians who want know-how that can be used immediately in practice, and veterinarians who want to learn the latest trends.” explained. Textbooks are provided when taking regular education, and a certificate of completion is issued upon completion of all courses. Only those who have completed the regular course of Veterinary Radiology All-Pass (1~12) are provided with the opportunity to participate in programs such as special lectures and ultrasound practice planned after the course. The training is conducted online (webinar), and you can watch the rebroadcast immediately after the main broadcast ends. Regular training students can take content updated on Betterflix after the webinar. Only for students enrolled in June, a 30% discount is applied to all 12 courses. You cannot take a single course. Meanwhile, Veterflix (www.veterflix.com) It is an online education platform that is attracting attention as a new educational method. Currently, veterinary surgery, dentistry, clinical anatomy, anesthesia seminar, ophthalmology, orthopedic and neurosurgery, etc. Various educational contents are provided, and for one month in June, A lumbar arthroplasty surgery package event (see details) is also in progress. Medical image online platform, non-face-to-face experience of surgery and lectures, "overcoming time and space constraints" ([ Medical Newspaper and Daily News / Reporter Oh In-gyu] 3D Medivision (CEO Kijin Kim) It announced on the 22nd that it had launched a ‘cataract surgery training course’ through Surgflix, an online surgery education platform.
This is the first content newly planned by Surgeflix, including ophthalmology medical students, nurses, and surgeons who have just started training. It is being produced for the entire surgical team. Starting with the upload of ‘Training in Cataract Surgery’ Videos covering important topics in cataract surgery will be updated regularly. The subject of the lecture is ▲ Cataract General ▲Mydriasis ▲CCI ▲ORGC ▲Keratomes ▲I&A ▲Viscoelastics It consists of various lecture types such as ▲Hydrolysis ▲IOL, and shows learning goals, theories, and actual surgical images. At the end, you can check your understanding of the lecture through the quiz. In particular, the advantage of being able to view surgical images in 3D. Students can use 3D The effect of education is doubled as you can feel the vividness of the operation as if it were being performed directly in the operating room. Surgflix, opened in 2017 by 3D Medivision, is an online education platform for medical imaging in the surgical field. Experience non-face-to-face on-site training for surgery and lectures. CEO Kim Ki-jin said, “Despite the situation in which domestic and foreign medical conferences have been canceled one after another in the aftermath of COVID-19, By further strengthening the surgeflix service, We will be reborn as the world’s best provider of untact education solutions.” Sources : Medical Newspaper (http://www.bosa.co.kr/news/articleView.html?idxno=2129122)(KR) 3D Medivision Co., Ltd. (CEO Kijin Kim), which has presented a new educational paradigm with veterinary surgery Live Surgery, The 2020 Veterinary Orthopedic and Neurosurgery Seminar has started through Veterflix (www.veterflix.com), an online veterinary education platform.
Veterflix announced on June 2 (Tuesday) that it had successfully held the first session of the ‘3D-viewed orthopedic and neurosurgery case seminar’. This seminar, conducted by Professor Kang Byung-jae (Small Animal Orthopedic and Neurosurgery) at Seoul National University’s Veterinary School, covers 12 types of orthopedic and neurosurgery surgeries commonly encountered at local veterinary hospitals. In particular, it is an advantage to be able to see theoretical lectures and surgical demonstrations about frequent orthopedic surgeries such as medial patellar dislocation repair, anterior cruciate ligament insulation surgery such as TPLO and TWO, and surgical demonstrations vividly through 3D TV. In the first seminar held on this day, a class on FHNO was held. After the theory class of Professor Kang Byung-jae, we all watched the surgery video using a 3D TV. Participants were able to check even the smallest affected areas through the surgical image performed by Professor Kang himself. After that, lectures and Q&A on postoperative treatment followed. Veterflix said, “Due to the nature of orthopedic and neurosurgery, it is inevitable to use a large amount of cadavers for education. Recently, ethical and economic problems of animal practice are being mentioned a lot. It will be able to bring about a new paradigm in orthopedic and neurosurgery education.” One participant said, “Professor Byeong-jae Kang’s theory class was of course good, but it was also possible to see the details of the affected area that are difficult to see through 3D TV. It was nice to be able to see it three-dimensionally and vividly. It seems to have helped a lot more.” The second seminar will be held on June 16 (Tuesday) at 7 PM. The topic is medial patellar dislocation repair (MPLR). Currently, at Veterflix (www.veterflix.com), seminar integration course (1-12 sessions), Part 2 (7-12 sessions), You can apply for the 2nd single course. In addition, a seminar on veterinary anesthesia (see details) and Konkuk University Veterinary College of Veterinary College of Veterinary Medicine Basic course (see details) with Professor Kim Joon-young of Ophthalmology It is being conducted online non-face-to-face. Meanwhile, Betterflix explained that it has made efforts to ensure that students participate in education without worrying in accordance with the guidelines of the Ministry of Health and Welfare, such as installing thermal sensor cameras and fever checkers to prevent COVID-19. Sources : DailyVet (https://www.dailyvet.co.kr/news/academy/132220)(KR) 3D MediVision sponsored the medical drama, Hospital Playlist, that is currently broadcast on tvN.
Hospital Playlist follows the stories of five doctors who became friends since they attended medical school 20 years ago. 3D MediVision runs an on-line medical education streaming platform, Surgflix, where medical professionals including surgeons, residents and students learn surgical techniques anytime, anywhere in an internet-enabled environment. 3D MediVision provided various surgical videos including transsphenoidal and cerebral aneurysm surgery, to be used in the operating room scenes of Hospital Playlist. Hospital Playlist first aired via tvN on March 12 at 9 PM KST and had its Netflix premiere on the same day 10:30 PM, with new episodes added every Thursday. 11-13 June 2019, Shanghai New International Expo Centre (SNIEC) in China.Visit our stand Hall N3 (3362) 3D MediVision Inc. will participate in CES ASIA, which will be held from June 11th to 13th, 2019 at the Shanghai New International Expo Centre (SNIEC) in China. CES ASIA is a premier consumer technology event in the Asian market featuring 550 exhibiting companies with total attendance projected to reach over 50,000 including more than 1,200 members of the media from 70 countries. At the booth at Hall N3 (3362), 3D MediVision will exhibit the 3D surgical visualization system and its own surgical education streaming platform called Surgflix. 3D MediVision develops and manufactures 3D surgical visualization systems that capture, record, and display surgical procedures in stereoscopic 3D images. Audiences can see the same anatomical structures as the surgeon as if they were in the operating room. Please visit the 3D MediVision to experience fantastic 3D surgical procedures and gain insights into the various business models using 3D technology in the future. Sincerely, Surgflix team |
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